Assignment for Distribution Channel

Assignment for the next class. ( P. S. You are essential to split yourselves in chemical group of 6to 8 members each, the details of which shall be hoard in class. Students would be called out randomly from each group to exemplify their analysis. In case of a dismal performance of any group member, the marks of the whole group will be at involvement ) 1. The marketing channel for Mary Kay Cosmetics is called a direct selling channel. The alliance uses a sales force of over 1,000,000 Independent Beauty Consultants near the world.These Consultants are non employees of Mary Kay Corporation they buy cosmetics from the company at a wholesale price and sell at a retail price to end-users. They maintain personal relationships with their end-user consumers, and deliver product to them after it is reproducible it is a high-service purchasing relationship from the consumers point of view. Consultants thus behave as both distributors and retailers. a. To what extent does an Independen t Beauty Consultant act in the eight universal marketing flows? . How might these flows be shifted, both among the members now in the channel or to different agencies or institutions not presently included? What do you think would be the implications of such shifts? (think roughly how cosmetics are sold through department stores or through chemists shop chains, for example) c. Within each of these distribution systems, specify what the consumers role is from a flow-absorption perspective.Contrast this with the consumers role when buying cosmetics from a department store, or a apothecarys shop chain. 2. For each of the three scenarios below, categorize the demand for bulk- breaking, spatial convenience, waiting/ rescue condemnation, and assortment/variety as High, Medium, or Low. In each case, condone your answers. a. A woman in an emerging-market country of Southeast Asia wishes to buy some(a) cosmetics for herself.She has never done so before, and is not entirely sure of on what occasions she will wear the cosmetics. She does not live near a big city. She is too poor to own a car, but has a bit of extra money for a small luxury. b. A manufacturer uses a particular industrial chemical in one of its big production processes and needs to buy more of this chemical. The rest of the raw materials for its fix operations are delivered in a just in time fashion. c.Before you visit certain parts of the world, you are required to get a yellow fever vaccine. Many travelers let this slip until the break minute, forgetting that it is advisable (or avoiding an unpleasant shot as abundant as possible). But, they definitely crystalize they need the shot, and dont want to have to cancel their trip at the last minute because they didnt get it. They often find themselves making a long trip to a regional medical center because they didnt plan ahead.