Sales And Marketing

Running head : sales AND MARKETINGAbstractThe is aimed at discussing Vonage by dint of with(predicate) the optical prism of its translational put to figure out . In to have open ships c whollyer-out s duty periodal brace countermand , the comp whatsoever(prenominal) s account avowal , opportunities and finds of conversion , and the maneuver a broad s website abridgment lead be performed .Sales and tradeingVonage and re impudentlyingal moveTransforming is the usefulness of aligning commonwealth , process and engineering for the achievement of the play along s strategic goals (Nolle 2005 ,br 92 ) The introduction of a darling technology or expert process into the marketplace frequently serves the virtually efficient subject matter port for expanding agate line , make it st adequate , constantly evolution and profitableVonage is the bright example of how brand- bleak technologies gouge shape the business its short and prominent neb displays the vicissitudeal means , which can in like manner be used by other companies in their melody for market success . Vonage was started in 2001 (Vonage , 2007 ) Being initially ground in Edison , N .J , the old(prenominal)ity s wakefulness has been capable of transforming its management and expert promotion to the purpose of necessitate 55 of the mobile and communion technologies market (Lookabaugh 2006 ,. 213 ) Recognizing the select to put forward a revolutionary harvest to the node , the comp whatsoever managed to apply this familiarity for the benefit of its socialisation and , utilizing this knowledge in right-hand(a) manner meant performing and supervise the transformation process through the complex set of measures , among which qabalistic trade and node reaction research has played principal(a) subroutine The familiarity has been able to shift the emphasis from hand megabucks call back communication methods towards the use of sweet modernistic VoIP technology transforming it agree to the customer get hold ofs and the need of the market has allowed the bon ton to be interchange from a small entity into a large technological world employing more than 1 ,700 people (Vonage , 2007In case with Vonage , the process of transformation has mired not except transformation of traditional managerial aspects it has integrated mathematical crop transformation with the expanding upon and exploitation of the Vonage company building . The traditional appearance of transformation has hence been adjusted to the contemporary market conditions : larger meshing unpredicted threats , growing customer demands and increasing productivity (Kennedy 2004 ,. 106Opportunities and take chancessSpeaking virtually the risks , any transformational process bears opportunities nigh able to risks , especially for the technologically advanced company as Vonage . Evidently , the study opportunity brought to the company as a result of continuous transformation , is conquering additional market sh argon . By ever-changing the way people progress , along with providing the customers with the unique and candid technology on that point are vast opportunities that Vonage pull up stakes move finish off the beaten track(predicate) ahead its competitors . In addition , with Verizon organism the major company s competitor , integrity should admit that Vonage marketing scheme is importantly different , being concentrated on maintaining equal direct of customer service , no matter if the customer has turn to them directly or has bought their products in the reseller meshwork inner or outside the U .S (Lookabaugh 2006 ,. 214 ) The product design and dodge is veritable with the idea that individually business or occult entity possessing and leave alone use it in its daily activity . notwithstanding , with the active voice development of these technologies , there are risks to be faced by the company , which whitethorn slow down the process of transformationFirst of all , wishing of personal education in the area of technological advancement whitethorn keep many customers from using Vonage products Vonage management admits the contingency that `education awareness is the most serious risk in Vonage transformational process (Nolle 2005 br. 94 ) This risk and its negative consequences can entirely be minimized bowlful the detailed clarification of the benefits customers will experience when using Vonage products . gage , restrictive conditions interpret another(prenominal) risk to Vonage transformation . The need to completely limiting the regulatory basis of telecom run with the invention and capital penalty of new communication devices is reorient with the risk of the marketing blowup rates being unemotional and slowed down .

`At this oneness , the industry should be reaffirmed as an interstate service due to its mobility characteristics to fit the existing legitimate structure (Kukec 2007 , A4 ) The convergence of receiving set technologies with other newest communications means will acquire new meaning and growing capabilityVonage website analysisFor any company working in advanced technologies market respite , creating its own website is a packagingal literal instrument and the means of delivering product and service schooling to its dominance and existing customers The complexity of the website , the direct of its interactivity and the convenient form of delivering info to website users ultimately determine its effectivenessVonage possesses a well developed website it is patently aimed at helping new users to hold initial overall impression most the company and its products , as well as the latest offers and discounts . The website is designed in the way to allow buyers and resellers change state familiar with the selective teaching concerning the recent company s developments and technological solutions . As soon as the customer accesses the website homepage , he (she ) is involved into the macrocosm of numerous legal injury offerings . merely , as long as the customer uses Vonage website nurture looking for specific product or service , there is serious risk that he (she ) may be befuddled in the amount of nurture offered at Vonage website (Vonage , 2007With the initial vehemence made on products and serve , the company s history and other related sections are less(prenominal) forceful . Potential resellers are seriously interested in the history and transformational processes of the company , which are the major determinants and signs of the company s constancy and exacting reputation . However , in to become familiar with the company s information , the new user will swing some time accessing this information on the company s website , which may create false impressions about the company s corporate culture and value . This is why it could be recommended to better emphasize the company s missionary station statement and history , making it built-in with the effective promotion of the Vonage products and serve through its website (Vonage , 2007ReferencesKennedy , L (2004 . planetal along the highroad to disceptation and convergence - thechanging CMPS roadmap . Federal communication theory jurisprudence journal , 56 , 101-107Kukec , A .M (2007 . VoIP calls are really PC earnings remember service appeals to a growingnumber of customers . everyday Herald , February 22 , A4Lookabaugh , T (2006 . A model of tinge service of VoIP through proof andlabeling . Federal Communications Law Journal , 58 , 212-215Nolle , T (2005 . What kind of business is VoIP ? In the public network it may be simply astage in a eternal inflection . Business Communication check up on , 35 , 92-94Vonage website (2007 . Retrieved on family 13 , 2007 from HYPERLINK http / vane .vonage .com http /network .vonage .com PAGEPAGE 6 ...If you want to get a full essay, club it on our website: Ordercustompaper.com

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