Hand Made Paper Products Marketing Essay

run do piece Products Marketing Essay directly in the world of modernization, the rapid urban growth has led to ecological deterioration globally. M some(prenominal) nations ar adopting eco tender practices in vow to nurse balance betwixt development and milieu of the region. To contribute positively in the advancement and sustainable development, UAE is acting as a central position for all nationalities and successions which are tinted with the environmental protection and waste management. The UAE bow outs hatchway to build green economy in the region and practices with several programmes and policies with an manoeuvre to mystify one of the world leaders for export of technology as well as eco companionable products. It withal maintain a sustainable environment to support long term growth (Mohammed unveils UAEs grand Economy, 2012). This go-ahead includes several policies in the area of investment, agriculture and energy in which expire do paper products is o ne of the practices implemented in UAE.The demand of spate made paper products are gradually increase for both home(prenominal) and industrial utilization. Handmade papers are exampled for the purpose of crafting, manu featureuring endowment fund items and carry bags. The hand-crafted products are eco friendly in nature and also admired for style, simplicity and easy for use.Literature ReviewThe growth of handmade paper products has been remarkable as sustainability appeals directly to consumers. The education and awareness leads to the practise of the green products or eco friendly products in the society (Finding the green in todays shoppers). The role of products is depending on consumers perception which can be influenced by the accessible awareness programs and also by avoiding hazardous and mischievous products. For example, in array to promote paper bags usage of poly bag is restricted in India.The volume of consumers, more than eighty percents care about the uses of renewable energy (Harleysville, April 2011). At the same time this concern has diminished slightly in golf-club to proceed for the advancement. Consumers primarily relate renewable energy with several benefits of environment and the living beings. Despite of common perception, region is also a major detailor that influences consumer attitude for the usage of products. For example, UAE is more aware about the eco friendly product and implemented many programs such as carbon footprint, renewable power etc (Harleysville, April 2011). As per modern lead, it has been found that eco friendly products are more preferred among some different consumable products category and hence, there is a context for the usage of these products (figure 1) (Harleysville, April 2011) come in 1 Green purchases are far big in more consumable categoriesSource (Finding the green in todays shoppers)Figure 2 There is a huge prospect for companies to fulfill the possible demand for green productsSourc e (Finding the green in todays shoppers)The UAE found that adopting eco friendly products is non just intelligent for the environment but it is also practiced for the business as there is vast opportunity for such products (figure 2) (Carla Ferraro, 2008.). Initially, consumers not eagerly adopts and implements the new technology but because of the threats of global warming and tender awareness consumers are getting conscious and concern about the factors and so contributing to the green environment (Carla Ferraro, 2008.). For Example, as per the news show published in the diverse newspaper of the UAE, most of the consumers are switching towards the uses of Jute bags instead of elastic bags. In context to handmade paper products, consumers trend is gradually increasing with the awareness and education although the UAE food market majorly depend on the import from other countries for eco friendly products.Research MethodologyResearch DesignIn prescribe to identify and ess ay the consumer trends pertain to the Hand make radical Products in the UAE region, a research design has been hypothecate. In order to provide proper(a) direction to data analysis in the research we have formulated a well Prearranged Questionnaire. The questionnaire comprises of the questions asking about the characteristics of the Hand Made musical theme Products which attracts the consumers towards their usage. The questionnaire is based on the 5 points Likert scale questions for the responses of the respondents in order to analyze the research findings more vibrantly.Please refer Questionnaire Document attached in Appendix for the Questionnaires.Sampling- Random SamplingThe sampling method that has been used in our survey is the Random Sampling Method. Random Sampling Methods include the getting of data from a non-specific selection of the target population so as to get a non-uniform data for the areas specified. The questionnaires are distributed among the respondents on t he random foothold and thus random sampling has been used for the collection of the data of the study by assorting questionnaires.Respondents and Sample SizeThe sample size of the study is carbon and the respondents of the study are the sell consumers of various FMCG products.Sources of DataThe data associated with the send off has been collected through both the sources i.e. primary as well as secondary sources of data collection.Data charmThe Information pertaining to the Sources of Data Collection their respective Research Instruments are as follows epitome of FindingsData summaryThe data provided in this section includes the results obtained from the questionnaire which had been developed for analyzing the consumer trends pertain to the Hand Made Paper Products in the UAE region.Question 1 to Question 5Q1. sexual activity graph 1AnalysisThe above interpret depicts that out of the replete(p) respondents of the study, 57% are males and 43% are females.Q2. Agegraphical re cord 2AnalysisThe above graph shows that out of the total respondents of the study, 10% belong tos to the age free radical of 18-24, while 35% belongs to the age group of 25-31. 25% of the respondents belong to the age group of 32-38 years and 30% of the respondents belong to the age group of 39 and above.Q3. NationalityGRAPH 3AnalysisThe above graph depicts that 60% of the respondents are from UAE, 25% belongs to other Arabian Countries and 15% belongs to different other countries.Q4. Educational QualificationGRAPH 4AnalysisThe above graph shows that out of the total respondents of the study, 10% have qualification up to higher(prenominal) secondary, 20% are graduates, 25% are post graduates, 30% are professionals and 15% having other educational qualification.Q5. Monthly IncomeGRAPH 5AnalysisThe above graph depicts that out of the all the respondents of the study, 20 % have the periodical income of AED degree centigrade00-15000, 25% have the periodical income of AED 15001-3000 0, while 35% have the monthly income of AED 30001-50000 and 20% of the respondents have the income above AED 50000.Question 6 to Question 10 As per Appendix 1GRAPH 6 Products used for Carrying chance(a) ItemsGRAPH 7 Affordable Rates and Augmented QualityGRAPH 8 Multipurpose usabilityGRAPH 9 Market AvailabilityGRAPH 10 DurabilityGRAPH 11GRAPH 12 alternativeGRAPH 13 UsageGRAPH 14 Help calculateGRAPH 15Analysis of Question 6 to Question 10 as Per Appendix 1The results of the study depicts that out of 100 respondents 30% prefers to use plastic products, 25% Hand Made Paper Products, 18% Polythene Products, 12% Jute Products and 15% uses other material in carrying day-to-day items.The Hand Made Paper Products functional at reasonable and affordable rates and augmented quality 35% of the respondent agrees with the fact.Out of 100 respondents 47 agrees with the fact that the Hand Made Paper Products have utile usability and are easily portable, usable and recyclable.25% of the res pondents strongly agree with the fact that they prefer hand made paper products due to their easy accessibility in the market.Hand Made Paper Products are non durable to use as per 32% respondents.The Hand Made Paper Products act as good substitutes against harmful polyethylene products according to 48% strongly concord respondents.39% of the respondents agree that they prefer paper products due to the advertisements and environmental awareness.37% of the respondents strongly agree with the fact that there is significant difference between the usage of handmade paper products and polythene based products.49% of the respondents strongly agree with the fact that using Hand Made Paper Products is a good way to centralize the amount of paper wastage and they succor in preventing de woodwindation and saving the forest reserves.47% of the respondents strongly agree with the fact that Hand Made Paper Products overhaul in saving the public from Green House Effect world(a) Warming.C onclusion and RecommendationsConclusionHand Made Paper Products are easily portable, usable and recyclable. They are useable easily in the market at affordable rate and good quality although they are not durable they are good substitutes against harmful polythene. Hand Made Paper Products is a good way to reduce the amount of paper wastage and they help in preventing deforestation and saving the forest reserves. Hand Made Paper Products helps in saving the Earth from Green House Effect Global Warming. So in order to become socially responsible towards our natural environment we should use hand made paper products in place of harmful plastic products. UAE has been more concern towards the usage of eco friendly products including the Hand Made Paper Products.RecommendationsIn order to promote the use of hand made paper products the government should take pastime stepsConducting various advertisement campaigns and environmental awareness programs. assemble ban on the use of plastic, polythene products and encourage compulsory usage of hand made paper products.It should provide subsidy and financial helper to the small scale industries which are producing the eco friendly paper products.It should enhance the market of hand made paper products by creating demand and offer supply.making availability of the home made paper products at various retail shops so as to ensure their maximum usage.ReferencesCarla Ferraro, A. J. ( 2008.). Environmentally Friendly Retailing. The Australian Centre for Retail Studies.Finding the green in todays shoppers.Harleysville, P. (April 2011). Consumer Attitudes About renewable Energy Trends and Regional Differences. National Renewable Energy Laboratory.Mohammed unveils UAEs Green Economy. (2012, January 15). Retrieved October 4, 2012, from http//www.emirates247.com/ http//www.emirates247.com/news/government/mohammed-unveils-uae-s-green-economy-2012-01-15-1.437708Appendix 1QuestionnaireDear Respondent,Please give a couple of(prenomin al) minutes to complete this questionnaire. Please be assured that your responses will be kept private and confidential and used for academic purposes only.PERSONAL readingName __________________________________________________ (Optional).Q1. GenderMale.Female.Q2. Age18-24 Years.25-31 Years.32-38 Years.39 Years and Above.Q3. NationalityUAE.Other Arabian Countries.Others.Q4. Educational QualificationHigher Secondary.Graduate.Post Graduate.Professional.Other.Q5. Monthly IncomeAED 10000-15000AED 15001 30000AED 30001 -50000Above AED 50000Q6. Which of the following do you prefer for carrying daily items?Plastic ProductsHand Made Paper ProductsPolythene ProductsJute ProductsOtherQ7. be the Hand Made Paper Products available at reasonable and affordable rates and augmented quality? potently Disagree.Disagree.Neutral.Agree. strongly Agree.Q8. Do the Hand Made Paper Products have utile usability and are easily portable, usable and recyclable? strongly Disagree.Disagree.Neutral.Agree.Stro ngly Agree.Q9. Are the Hand Made Paper Products easily available in the market?Strongly Disagree.Disagree.Neutral.Agree.Strongly Agree.Q10. Do the Hand Made Paper Products stimulate adequate durability?Strongly Disagree.Disagree.Neutral.Agree.Strongly Agree.Q11. Do the Hand Made Paper Products act as good substitutes against harmful polythene products?Strongly Disagree.Disagree.Neutral.Agree.Strongly Agree.Q12. Is your preference towards Hand Made Paper Products due to various Advertisements and Environmental Awareness?Strongly Disagree.Disagree.Neutral.Agree.Strongly Agree.Q13. Do you feel any significant difference between the usage of handmade paper products and polythene based products?Strongly Disagree.Disagree.Neutral.Agree.Strongly Agree.Q14. Using Hand Made Paper Products is a good way to reduce the amount of paper wastage and they help in preventing deforestation and saving the forest reserves. What is your opinion for this statement?Strongly Disagree.Disagree.Neutral.Agre e.Strongly Agree.Q15. Do you feel that Hand Made Paper Products help in saving the Earth from Green House Effect Global Warming?Strongly Disagree.Disagree.Neutral.Agree.Strongly Agree