KFC Swot

KFC SWOT analysis The Kentucky Fried Chicken missionary post statement The Kentucky Fred Chicken mission statement is To sell fast diet in a fast, friendly environment that appeals to pride conscious, health mind consumers vision statement To be the leading integrated diet work group so the world s best tasting starts with the sporting ingredients , the chicken farms &how they raised up lets start analyzing the portofolioes ** fit to the BCG matrix Stars Cash cowsXtreme meals,individual meals Family meals ,sandwiches & coleslaw Dogs Question marks Nuggets, putting green salads Desserts , crispy strips, rizo They should analyze the question marks and the dogs & turn them into stars or notes cows may be investing offers. (N. BR&D has to work more on their products) Market segmentation & targetting They classified the marketplace into 3 distinctive markets a. Individual meals targetting teenagers , youth & mid-age groups b.Related article KFC MacroKids meals targetting th e children by offering them toys & enhancing the play room in their restaurants c. Family meals for families ranging from 4-6 persons Swot analysis Strenghts Customers necessary some snacks so , they were the first to introduce whats called a morsel BOX which consists of 2 pieces of chicken .. in addition to the cheap bell they offer. Weakness Lack of introducing new items or investing in the obsolescent menu .R&D department has to be more focused .. Opportunities KFC had the opportunity to be reachable world wide in addition to the americana logotype which is percieved as a 100% quality offered . KFC has positioned itself as the finger lickin serious brand which is characterized by its special taste formula . Threats KFC started to fear competitors corresponding Mc donalds who nowadays offer more healthier nutrient which make customers more focused on more healthier food rather than fried chicken.